Course curriculum

  • 1

    Welcome to Outbound For Newbies

  • 2

    Module 1: Identify Good-Fit Opportunities

    • Module 1 Overview

    • Module 1 Workbook

    • Identify good-fit opportunities

    • The Perfect-Fit Identifier ™

    • The Prospecting Playbook

    • The Prospect Path™

    • The Prospect Path™ Exercise

    • The Problem Finder
  • 3

    Module 2: Crafting the Message

    • Module 2 Overview

    • Module 2 Workbook

    • Crafting the message

    • The Reply Method™

    • Cold Email Examples

    • Cold Email Starter Template

    • CTAs (Call-to-Actions)

    • Cold Email Subject Lines

    • Cold Email Pro Tips

    • Introduction to Personalization

    • The Personalization Focuser™

    • Finding Triggers

    • More Personalization

  • 4

    Module 3: Sequences and cadences

    • Module 3: Sequences and cadences

    • Module 3 Workbook

    • KISS (Keep It Simple Sequencing)™

    • The Weekly Touch Pattern

    • The Activity-Level Planner

    • The Killer-Week Blueprint
  • 5

    Module 4: Cold calling - From Reluctant to Confident™

    • Module 4 Overview

    • Module 4 Workbook

    • Cold Calling - From Reluctant to Confident

    • The Call Reluctance Minimizer™

    • Working with Assistants

    • The Multi-Channel Voicemail Experience

    • Cold Calling Decision-Makers
  • 6

    Module 5: Deflating Objections

    • Module 5 Overview

    • Module 5 Workbook

    • Objection Handling

    • Objection-Rebuttal Infinity Loop™

    • The EVO Objection Handling Framework™
  • 7

    Module 6: Scaling

    • Module 6 Overview

    • Scaling

    • The Optimization Sprint Builder™

    • The Five Rights

    • Closing Thoughts